Q4 2020 - Top Fashion Games on iOS in Brazil: A Performance Snapshot

As 2020 came to a close, the fashion gaming category on iOS in Brazil showcased remarkable activity. Data from Sensor Tower gives us a glimpse into the trends and performance of the top fashion games during the fourth quarter.

Project Makeover by Magic Tavern, Inc. saw a significant uptick in downloads, starting from approximately 22K in the week of November 16 and peaking at over 162K in the final week of December. Weekly active users mirrored this growth, starting at around 10K and soaring to over 160K in the same period. Revenue for the game also grew impressively, from about $1.5K to over $20K by year's end.

Lion Studios' Nail Salon 3D experienced a steady increase in downloads, beginning the quarter with around 61K downloads in mid-November and reaching over 71K by the end of December. The weekly active users climbed significantly, from about 78K to over 131K. Revenue saw a modest rise, starting at $34 and reaching $320 in the closing week.

Another title from Lion Studios, Piercing Parlor, had a varied quarter with downloads peaking at 35K in mid-October and then declining to 1K by the end of December. The weekly active users followed a similar trend, decreasing from 34K to around 21K in the same timeframe.

Crazy Labs' Acrylic Nails!, while not generating revenue, maintained a healthy number of downloads, peaking at around 35K in the third week of December. The weekly active users started at approximately 65K and had a slight decline to 57K by the quarter's end.

Lastly, Super Stylist Fashion Makeover by CRAZY STYLE LTD had a relatively stable quarter with downloads hovering around 6K to 7K and weekly active users maintaining around 40K. Revenue fluctuated, with the highest recorded at roughly $2.2K in the last week of December.

For more detailed insights and data on app performance, Sensor Tower remains a leading resource for understanding market trends and user engagement.